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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How to cope with loss of OTA billboard effect?

How to cope with loss of OTA billboard effect? As the number of prospective hotel guests who switch over to book on hotel websites after shopping for rooms on OTAs will continue to fall, hotels need to get smarter about their distribution strategies by encouraging direct bookings and providing guest […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Shangri-La uses Instagram to keep consumers warm this Christmas

Shangri-La uses Instagram to keep consumers warm this Christmas The brand has unveiled an advent calendar on the social media platform offering its 32,000 followers a chance to win prizes for watching and interacting with brief Christmas videos. The continuity of the videos will encourage users to come back, which […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OTAs see surge in anchillary sales

OTAs see surge in anchillary sales A dramatic shift towards online merchandising is being spearheaded by OTAs, new research reveals. Amadeus saw an 85% increase in the amount of ancillaries sold via online travel agencies in the first nine months of the year. Source: Hotel Marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb confirms massive $1.5 billion raise

Airbnb confirms massive .5 billion raise Airbnb has confirmed it has raised $1.5 billion in new funding for its on-demand accommodation platform. What the company will do with the new investment is anyone’s guess, but chances are that it’ll be used to fight off regulators and help its community of […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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