Hotel chains and travel websites in a tug of war for customers

Hotel chains and travel websites in a tug of war for customers The symbiotic relationship between hotel chains and online travel agencies has been under increasing strain for some time. While online travel agencies offer consumers a wide array of options and bring customers to hotels, they do not develop the holy grail of customer relations: brand loyalty. Source: Hotel Marketing Hotel chains and travel websites in a tug of war for customers

Expedia wants hoteliers to focus on being hoteliers and not distributors

Expedia wants hoteliers to focus on being hoteliers and not distributors To harness the true potential value of distribution partners, Mieke De Schepper, vice president, Asia Pacific, Expedia said hoteliers needed to work with OTAs in a real-time way because this is where things are going. Source: Hotel Marketing Expedia wants hoteliers to focus on being hoteliers and not distributors