European travel market set for record highs as online channels flourish

European travel market set for record highs as online channels flourish Travel markets in Europe continue to surge as economies across the region exhibit slow but sustained growth. Across markets, consumers are moving to digital channels for booking their travel and mobile is leading the charge. Source: Hotel Marketing European travel market set for record highs as online channels flourish

Survey: Top Germans tour operators in online marketing during January 2016

Survey: Top Germans tour operators in online marketing during January 2016 Digitaeffects presented the German tour operators that led in online marketing during January, according to its monthly survey. The top-10 list included major brands such as Ltur, Thomas Cook, Dertour, Tuicruises, FTI, Berge- Meer and Clubmed. Source: Hotel Marketing Survey: Top Germans tour operators in online marketing during January 2016

Google on what makes Google’s travel ambitions different

Google on what makes Google’s travel ambitions different Google is already the dominant player in travel advertising but now, after four years of acquisitions and product development, the search giant is finally integrating its flight and hotel products and becoming the booking power some feared. Source: Hotel Marketing Google on what makes Google’s travel ambitions different

Expedia turns hotel search results pages into a marketplace

Expedia turns hotel search results pages into a marketplace In what may ultimately develop into a massive change in the way OTAs and hotels do business with one another, Expedia has quietly introduced its Accelerator program for hotels, which allows hotels to bid against each one another for prime placement on Expedia’s hotel search results. Source: Hotel Marketing Expedia turns hotel search results pages into a marketplace