Starwood Hotels transforms social influencers into travel agents

Starwood Hotels transforms social influencers into travel agents Starwood Hotels & Resorts’ Tribute Portfolio brand has partnered with shopping platform LiketoKnow.it, enabling travelers to browse social influencers’ curated content on Instagram, tap a photo and receive a link via email to book a stay at a featured property. Source: Hotel Marketing Starwood Hotels transforms social influencers into travel agents

Four in five travelers booking on hotel websites abandon their reservations

Four in five travelers booking on hotel websites abandon their reservations While it’s conceivable that many of those users are just browsing casually to check availability for their preferred dates, 13% cite the extended booking process as the reason for their frustration – suggesting that hotels could benefit from streamlining the reservation procedure. Source: Hotel Marketing Four in five travelers booking on hotel websites abandon their reservations