Most travelers use search engines when planning a trip Americans may not mind booking accommodations and airfare on small screens, but search engines are where many leisure travelers in North America turn to when beginning to research a trip, according to Q1 2016 research. Source: Hotel Marketing Most travelers use search engines when planning a trip
Hoteliers must think “beyond real estate” and drive direct bookings As online travel brands such as Priceline and Expedia were making investments beyond their original areas of business, hotel companies needed to think more horizontally about where they invest and cited co-working spaces as an option. Source: Hotel Marketing Hoteliers must think “beyond real estate” and drive direct bookings
Luxury wellness travel and the Millennial generation Baby Boomers may have jump-started the wellness travel boom with their affinity for luxury spas. But a new report shows that Gen Xers and Millennials are fast becoming the core demographic for this fast-growing travel sector. Source: Hotel Marketing Luxury wellness travel and the Millennial generation
3 things hoteliers can learn from Airbnb’s user experience One of the key lessons for hotels is to ditch the one-size-fits-all guest experience approach and strive to create unique guest experiences that are both valuable and memorable. Source: Hotel Marketing 3 things hoteliers can learn from Airbnb’s user experience