European independent hotels are sleepwalking into an era of increased OTA dependency

European independent hotels are sleepwalking into an era of increased OTA dependency In Europe, almost three quarters of independent hotel reservations comes from an OTA (Phocuswright). Now just imagine if we got that figure down just 10% by being smarter with how you connect to your guests and users on your website. Source: Hotel Marketing European independent hotels are sleepwalking into an era of increased OTA dependency

Customization, freedom and the next phase of luxury travel

Customization, freedom and the next phase of luxury travel It’s not enough for luxury tour operators to build pricy, exclusive travel experiences anymore. Shifting consumer behavior has led to the need to develop a diverse set of products while anticipating consumer demand years ahead of time. Source: Hotel Marketing Customization, freedom and the next phase of luxury travel