Four PPC travel trends you need to act on

Four PPC travel trends you need to act on Google’s data shows that our travel planning behavior has shifted considerably; people now conduct lots of short research sessions, rather than a few, long research sessions. This makes travel marketers feel that they must be ever-present on the SERP, even though the likelihood of converting many of these searchers is low. Source: Hotel Marketing Four PPC travel trends you need to act on

Airbnb to have minimal impact on OTAs, says new report

Airbnb to have minimal impact on OTAs, says new report Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies and that it will eventually turn from apartment rentals to hotels and steal those big, fat hotel margins and profits from Expedia and Booking.com. A new analyst report attempts to shoot down that argument. Source: Hotel Marketing Airbnb to have minimal impact on OTAs, says new report