Expedia’s Accelerator Program, the final nail in the coffin of hotel profitability? Expedia’s new Accelerator Program is bad news for the industry, writes Max Starkov. It will no doubt lure some weak and “asleep at the wheel” hoteliers, resulting in further over-dependence on the OTA channel and destruction of their bottom line. Source: Hotel Marketing Expedia’s Accelerator Program, the final nail in the coffin of hotel profitability?
trivago acquires Cloud-PMS Base7booking Base7booking gives hoteliers access to competitive technology, while trivago has access to over 120 million monthly travellers worldwide. An integration of both platforms will enable hoteliers to easily connect with millions of travellers and drive direct bookings through their own website. Source: Hotel Marketing trivago acquires Cloud-PMS Base7booking
Why Airbnb has a data scientist on every leadership team It will be harder and harder for companies to succeed without an understanding of how to use data. The truth is, the gap between curating the information necessary to drive decisions and actually making the decisions is very small. Source: Hotel Marketing Why Airbnb has a data scientist on every leadership team
Find a hotel rate that seems too good to be true? Look for the ‘resort fee.’ If you’ve ever found a bargain on a hotel only to discover a few clicks later that the property charged a nonnegotiable “resort fee,” you’re not alone. But the harder the hotel industry pushes these unwelcome fees on consumers, the closer the government comes to banning them. Source: Hotel Marketing Find a hotel rate that seems too good to be true? Look for the ‘resort fee.’