Expedia launches direct communication tool for hoteliers

Expedia launches direct communication tool for hoteliers Expedia has begun its rollout of Expedia Partner Central Conversations, which encourages direct dialogue and engagement between hoteliers and booked guests, providing a more personalized experience for guests and enabling them to reach out directly to hotels to inquire about additional amenities and services. Source: Hotel Marketing Expedia launches direct communication tool for hoteliers

Five big forces that are reshaping travel marketing in 2016

Five big forces that are reshaping travel marketing in 2016 Digitally-driven self-serve experiences have done wonders to increase transparency and reduce operating costs for travel companies. But the flip side of “no human interactions” is that a key way of differentiating a travel brand – great people – has been eliminated from millions of guest trips and stays. Source: Hotel Marketing Five big forces that are reshaping travel marketing in 2016