Priceline on creating an in-house multilingual customer service operation

Priceline on creating an in-house multilingual customer service operation Spending on travel is currently growing twice as fast as global GDP, and it’s not driven by people from Atlanta who are visiting Florida – it’s increasingly international. Along with a deep pool of multilingual talent for its call centers, Booking.com has a large group of translators who work on our websites. Source: Hotel Marketing Priceline on creating an in-house multilingual customer service operation

Content marketing lessons from the best in travel marketing

Content marketing lessons from the best in travel marketing How do marketers in the travel space succeed at content marketing? This question was on the minds of over 150 marketers seated in a content marketing session during HSMAI’s Digital Marketing Strategy Conference in New York City. Source: Hotel Marketing Content marketing lessons from the best in travel marketing

Hotels need to up their personalisation game to compete

Hotels need to up their personalisation game to compete Personalisation is what separates a good and a bad hotel experience. When done well, guests will hardly notice. For them, everything just feels right. Many things can be done without asking, but it should also be possible to customise a stay based on how guests feel right there and then in the moment. Source: Hotel Marketing Hotels need to up their personalisation game to compete