How to build the value of booking direct versus OTAs

How to build the value of booking direct versus OTAs The key to successfully deploying a direct booking strategy is increasing website personalization to ensure visitors are gaining access to direct booking rewards when it means the most. When a website visitor comes directly from an OTA, hotels have the opportunity to give them a unique and targeted experience that encourages them to book direct. Source: Hotel Marketing How to build the value of booking direct versus OTAs

ASTA gives kudos to Marriott for offering agents lowest rates

ASTA gives kudos to Marriott for offering agents lowest rates ASTA is pleased that Marriott International’s discounted room rates for Marriott Rewards members will not just be available to those who book direct, but also those who book through “select corporate accounts and travel agent partners.” Source: Hotel Marketing ASTA gives kudos to Marriott for offering agents lowest rates