How can hoteliers maximize revenue from Google?

How can hoteliers maximize revenue from Google? Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google at their headquarters to discuss how hoteliers can boost customer engagements and revenues from Google. Source: Hotel Marketing How can hoteliers maximize revenue from Google?

How Airbnb is quietly positioning itself to disrupt the meetings industry

How Airbnb is quietly positioning itself to disrupt the meetings industry Airbnb has been slowly positioning itself as a more viable hospitality product for business travelers attending conferences and large events who want an alternative, more personalized travel experience. Source: Hotel Marketing How Airbnb is quietly positioning itself to disrupt the meetings industry

How hotels use tech-friendly privileges to increase direct bookings

How hotels use tech-friendly privileges to increase direct bookings Among tech-savvy travelers, there’s a perception that booking hotel stays through an OTA will give them the lowest rates. However, hotel marketers know there is more to “value” than the price tag. Here’s how some of the major hotel brands are using tech-friendly privileges to increase direct bookings. Source: Hotel Marketing How hotels use tech-friendly privileges to increase direct bookings