TV campaigns by OTAs show ‘clear threat’ to established travel brands

TV campaigns by OTAs show ‘clear threat’ to established travel brands The scale of television advertising by UK OTAs this January has been described as a “watershed moment” and a “clear threat” to established brands. The likes of Kayak, Cheapflights, Travel Republic and On The Beach have launched campaigns as they target UK television audiences. Source: Hotel Marketing TV campaigns by OTAs show ‘clear threat’ to established travel brands

Hotel reservations are becoming more complicated, and costly to cancel

Hotel reservations are becoming more complicated, and costly to cancel As hotel chains consolidate, last-minute booking apps proliferate, and short-term rental sites like Airbnb and HomeAway grow, experts say the reservations landscape is undergoing an upheaval with new and higher fees and new restrictions on reservations that are driving new sources of revenue. Source: Hotel Marketing Hotel reservations are becoming more complicated, and costly to cancel