Five big forces that are reshaping travel marketing in 2016

Five big forces that are reshaping travel marketing in 2016 Digitally-driven self-serve experiences have done wonders to increase transparency and reduce operating costs for travel companies. But the flip side of “no human interactions” is that a key way of differentiating a travel brand – great people – has been eliminated from millions of guest trips and stays. Source: Hotel Marketing Five big forces that are reshaping travel marketing in 2016

Skyscanner eyes U.S. market after Miami office opens

Skyscanner eyes U.S. market after Miami office opens As Skyscanner enters the North American arena, its strategy will focus on what it does well: international travel and a wide range of partnerships. The company’s localized products in 45 markets let it customize the user experience to cater to the needs of a country or culture’s travel habits. Source: Hotel Marketing Skyscanner eyes U.S. market after Miami office opens