Travel advisors book their clients away from resort fees Travel advisors now have a new task: ensuring that clients know up front about any resort fees they may find on their hotel bills. Source: Hotel Marketing Travel advisors book their clients away from resort fees
AI predicts Airbnb prices with 69% accuracy One needn’t be an oracle to forecast Airbnb listings prices – AI models fed customer reviews and rental features will do the trick. Source: Hotel Marketing AI predicts Airbnb prices with 69% accuracy
Best Western is using AI to personalize ads While the online travel market is cut-throat, and brands struggle to keep people's attention, Best Western thinks it has found a way to beat the odds with the help of AI. Source: Hotel Marketing Best Western is using AI to personalize ads
The top 5 things you need to know now in hotel digital marketing: July edition This month, the latest digital innovations include a new “Swipe to Visit” feature in Google image results, A/B testing tools in Microsoft Ads, and the roll-out of advertisements in Instagram’s “Explore” tab. Source: Hotel Marketing The top 5 things you need to know now in hotel digital marketing: July edition
