Hotel marketers need an integrated SEO/PPC strategy more than ever On the back of recent changes by internet giant Google hotel operators could face a fall in online revenues – unless they respond with a fully integrated approach to their digital marketing. Source: Hotel Marketing Hotel marketers need an integrated SEO/PPC strategy more than ever
The case for stopping OTAs use your brand terms in Google AdWords According to estimates by hotel marketing agency Mirai, almost 15% of your Booking.com business comes from Google AdWords conversions generated with your hotel’s brand name. How about stopping intermediates from using your trademark and occupying that space in Google AdWords with your ads? Source: Hotel Marketing The case for stopping OTAs use your brand terms in Google AdWords
Hilton to temper its stance on booking direct Although his company has made it a mission to tell customers to book direct, Hilton CEO Christopher Nassetta knows he can’t afford to overlook other distribution channels, including online travel agencies and travel agents. Source: Hotel Marketing Hilton to temper its stance on booking direct
Airbnb challenges AH&LA on tax issues Airbnb this week fired back at a series of American Hotel & Lodging Association reports alleging the company is trying to avoid paying taxes in Los Angeles and other U.S. markets. Source: Hotel Marketing Airbnb challenges AH&LA on tax issues