Google launches APAC Travel Dashboard Google has launched its APAC Travel Dashboard which tracks travel search queries on Google.com. The Dashboard was first launched in the US a few months ago. For example, hotel owners can now look at what countries are the top feeder markets for their country and how this is evolving. Source: Hotel Marketing Google launches APAC Travel Dashboard
The Review Age and what it means for your hotel Corporate transparency, social responsibility and responding to customer reviews in real-time are but three examples of 21st century business practices that have transitioned from value-add to consumer expectation in under a decade. Source: Hotel Marketing The Review Age and what it means for your hotel
Corporate booking trends in focus Fewer travelers were given the freedom to book trips independently in 2015 yet the number of rogue bookers rose by 1 per cent, according to the annual Business Travel Show buyer survey. Source: Hotel Marketing Corporate booking trends in focus
The sharing economy must develop a smarter approach to external engagement The sharing economy is growing rapidly and creating new opportunities across the globe. Like all major disruptions, it is putting pressure on existing business models and regulatory frameworks and triggering other significant changes. Source: Hotel Marketing The sharing economy must develop a smarter approach to external engagement