The truth behind hotel ‘best rate’ guarantees

The truth behind hotel ‘best rate’ guarantees Best-rate and best-fare guarantees are notoriously hard to invoke. It is frustrating when companies promote a seemingly consumer-friendly policy, because they know that in practice they’ll make it so difficult that nobody will actually be able to take advantage of it, say industry-watchers. Source: Hotel Marketing The truth behind hotel ‘best rate’ guarantees