Hotel improvisation boosts guest satisfaction, says Cornell study

Hotel improvisation boosts guest satisfaction, says Cornell study Hotel managers should encourage their employees to improvise service processes, as necessary, with a goal of improving guest satisfaction, according to a new report from the Center for Hospitality Research at the Cornell University School of Hotel Administration. Source: Hotel Marketing Hotel improvisation boosts guest satisfaction, says Cornell study

4 ways luxury hotels can use technology to provide better customer service

4 ways luxury hotels can use technology to provide better customer service Just as Apple used mobile technology to redefine the notion of customer service in retail, and Uber used mobile technology to transform the meaning of customer service in transportation, mobile technology can similarly improve the provision of customer service in hospitality. Source: Hotel Marketing 4 ways luxury hotels can use technology to provide better customer service

Research Seminar

Research Seminar

Research Seminar Research Seminar The Department of Marketing & Communication organizes a research seminar addressed to PhD students and Faculty of the University, with Dr. Kleopatra Veloutsou, Senior Lecturer in Marketing, at Adam Smith Business School, University of Glasgow. The seminar will take place on 9 February 2016, in room 601, Posgraduate Studies Building, Evelpidon 47A & Lefkados 33, 15.00-18.00 and is entitled: “Getting published in international academic journals: The author’s, the editor’s and the reviewer’s points of view”.    More Source: Marketing & Communication AUEB Research Seminar

U.S. travel market grew 5% in 2015, lodging becomes largest segment

U.S. travel market grew 5% in 2015, lodging becomes largest segment Last year was the fourth straight for growth in the U.S. travel market, according to Phocuswright. Lodging revenue increased 8% in 2015 and pushed past air for the first time to become the largest segment of the U.S. travel market. Phocuswright’s study also found a distribution channel shift. Source: Hotel Marketing U.S. travel market grew 5% in 2015, lodging becomes largest segment