How to engage with mobile travelers in the ‘micro-moments’ of their research journey

How to engage with mobile travelers in the ‘micro-moments’ of their research journey Early actions influence later booking decisions. That’s a fact. Instead of sitting back and hoping that by pure chance mobile travelers make it to your booking form at the end of their journey, try attracting them to your site much earlier in their journey. Source: Hotel Marketing How to engage with mobile travelers in the ‘micro-moments’ of their research journey

The betterment: Six trends shaping the evolution of health and wellness in 2016 and beyond

The betterment: Six trends shaping the evolution of health and wellness in 2016 and beyond The standing desk. The 5:2 diet. Mindfulness. Self-tracking. Paleo meal plans. Health and wellbeing in 2016 means a constant stream of new apps, connected devices, eating fads, wannabe lifestyle movements and more. Source: Hotel Marketing The betterment: Six trends shaping the evolution of health and wellness in 2016 and beyond

Travel advertisers slow bids on keywords after Google drops right-rail text ads

Travel advertisers slow bids on keywords after Google drops right-rail text ads In the travel sector, the number of advertisers on the keyword group dropped by an average of 15.4%, from an average of 38 advertisers per keyword before the change to an average of 32 following the change. Source: Hotel Marketing Travel advertisers slow bids on keywords after Google drops right-rail text ads