The power of OTAs driving hotel mergers Barry Sternlicht, founder and former CEO of Starwood Hotels & Resorts, gave his analysis of why Marriott International is acquiring Starwood Hotels: “Marriott CEO Arne Sorenson believes the best offense against Expedia and Airbnb is scale.” Source: Hotel Marketing The power of OTAs driving hotel mergers
Does a vocal minority hold sway over online travel reviews? A minority of consumers appear to have a disproportionate influence online, according to a new study of attitudes to online travel reviews. Older adults appear more likely to post online reviews. Source: Hotel Marketing Does a vocal minority hold sway over online travel reviews?
How Hotels.com uses email to keep loyal customer Hotels.com does a lot right when it comes to email subject lines. They’re short, snappy and tempting. They’re often in the form of questions, or directly mention a huge discount or holiday destination. Source: Hotel Marketing How Hotels.com uses email to keep loyal customer
AARP reveals how different generations take their vacations A new AARP survey of 2016 travel trends finds that nearly all Americans, regardless of age, are planning to take a trip for leisure in the coming year. However, that’s where the commonalities end: Baby Boomers, Generation Xers and Millennials have distinctly different views on how to take a vacation. Source: Hotel Marketing AARP reveals how different generations take their vacations