TV campaigns by OTAs show ‘clear threat’ to established travel brands

TV campaigns by OTAs show ‘clear threat’ to established travel brands The scale of television advertising by UK OTAs this January has been described as a “watershed moment” and a “clear threat” to established brands. The likes of Kayak, Cheapflights, Travel Republic and On The Beach have launched campaigns as they target UK television audiences. Source: Hotel Marketing TV campaigns by OTAs show ‘clear threat’ to established travel brands