The biggest changes to hotel rewards programs in 2015

The biggest changes to hotel rewards programs in 2015 It’s not just the frequent flier world that had a bit of a shakeup this year. Hotel companies and their corresponding loyalty programs delivered some big changes in 2015. Here are some of the defining moments that caught road warriors off guard. Source: Hotel Marketing The biggest changes to hotel rewards programs in 2015

Hospitality industry lacks data-driven marketing skills

Hospitality industry lacks data-driven marketing skills Almost a third of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This is according to a new report, Digital Trends in the Travel and Hospitality Sector. Source: Hotel Marketing Hospitality industry lacks data-driven marketing skills