Priceline.com’s cross-platform revamp lifts off with targeted video on Facebook

Priceline.com’s cross-platform revamp lifts off with targeted video on Facebook Priceline.com is revamping its marketing strategy and digital platforms to better address the shift toward mobile, including introducing new personalization features and embracing Facebook’s targeted mobile video solution. Source: Hotel Marketing Priceline.com’s cross-platform revamp lifts off with targeted video on Facebook

Report: iOS users in the U.K. travel 40% more than Android users

Report: iOS users in the U.K. travel 40% more than Android users Travel search engine Gopili has released new data, analyzing the travel preferences of iOS and Android users in the U.K. The cmpany used data from mobile searches over the past six months to determine the differences in travel preferences between iOS and Android users. Source: Hotel Marketing Report: iOS users in the U.K. travel 40% more than Android users

New study sees Airbnb success have an impact on hotel ADR

New study sees Airbnb success have an impact on hotel ADR According to a new study by CBRE Hotels’ Americas Research, travelers spent $2.4 billion on Airbnb lodging from October 2014 to September 2015. While that is just 1.7% of the $141 billion generated by hotels, it’s a significant jump from the same time period the previous year. Source: Hotel Marketing New study sees Airbnb success have an impact on hotel ADR