The truth behind hotel ‘best rate’ guarantees

The truth behind hotel ‘best rate’ guarantees Best-rate and best-fare guarantees are notoriously hard to invoke. It is frustrating when companies promote a seemingly consumer-friendly policy, because they know that in practice they’ll make it so difficult that nobody will actually be able to take advantage of it, say industry-watchers. Source: Hotel Marketing The truth behind hotel ‘best rate’ guarantees

Hotel improvisation boosts guest satisfaction, says Cornell study

Hotel improvisation boosts guest satisfaction, says Cornell study Hotel managers should encourage their employees to improvise service processes, as necessary, with a goal of improving guest satisfaction, according to a new report from the Center for Hospitality Research at the Cornell University School of Hotel Administration. Source: Hotel Marketing Hotel improvisation boosts guest satisfaction, says Cornell study