How TripAdvisor airline reviews will change airline marketing forever Over the years, TripAdvisor has become the de-facto source for checking out what others say about a hotel, before booking a room. Online reviews from airline passengers have been surprisingly lacking till date. Tripadvisor has finally stepped up to offer a crowdsourced alternative by introducing airline reviews. Source: Hotel Marketing How TripAdvisor airline reviews will change airline marketing forever
Expedia integrates 3D Touch capabilities into its app Expedia is ramping up engagement and sales within its mobile application by leveraging 3D Touch, which allows users to search hotels, request directions and share their flight status directly from the brand’s icon on their home screens. Source: Hotel Marketing Expedia integrates 3D Touch capabilities into its app
How OTAs reorder hotel searches They are labeled “Preferred” on Booking.com or “Recommended” on Expedia, and they are the ones that influence which hotels pop up first on consumers search screens, and ultimately get booked the most. Source: Hotel Marketing How OTAs reorder hotel searches
Hotel SEO and Google’s new Trip Planning search results In the past, users searching for relatively vague keyword terms such as “where to go in California” would be funneled into large travel guide-style sites such as TripAdvisor or Fodor’s. With the advent of Google Trip Planner result sets, those users will now be exposed to hotel-specific search results. Source: Hotel Marketing Hotel SEO and Google’s new Trip Planning search results