Hotels start 2016 strong, led by increase in new group business As hoteliers kick off the New Year, properties in major North American markets are experiencing strong increases in bookings, with 19 of the top 25 markets showing committed occupancy growth compared to last month. Source: Hotel Marketing Hotels start 2016 strong, led by increase in new group business
Europe business travel grew faster than expected in 2015, says Amex Business travel in Europe grew twice as fast as expected in 2015, according to the new 2015 EVP Barometer by American Express Global Business Travel. In addition, “safety and security” has overtaken “cost control” to be the number one priority of company executives when considering business travel. Source: Hotel Marketing Europe business travel grew faster than expected in 2015, says Amex
IACC reveals the top “Meeting Package Trends for 2016” Following research among the 378 members of the International Association of Conference Centres (IACC), the association released its Top Meeting Package Trends for 2016, which are influencing meeting planners and venue operators across the globe. Source: Hotel Marketing IACC reveals the top “Meeting Package Trends for 2016”
How TripAdvisor airline reviews will change airline marketing forever Over the years, TripAdvisor has become the de-facto source for checking out what others say about a hotel, before booking a room. Online reviews from airline passengers have been surprisingly lacking till date. Tripadvisor has finally stepped up to offer a crowdsourced alternative by introducing airline reviews. Source: Hotel Marketing How TripAdvisor airline reviews will change airline marketing forever