How TripAdvisor airline reviews will change airline marketing forever

How TripAdvisor airline reviews will change airline marketing forever Over the years, TripAdvisor has become the de-facto source for checking out what others say about a hotel, before booking a room. Online reviews from airline passengers have been surprisingly lacking till date. Tripadvisor has finally stepped up to offer a crowdsourced alternative by introducing airline reviews. Source: Hotel Marketing How TripAdvisor airline reviews will change airline marketing forever

Hotel SEO and Google’s new Trip Planning search results

Hotel SEO and Google’s new Trip Planning search results In the past, users searching for relatively vague keyword terms such as “where to go in California” would be funneled into large travel guide-style sites such as TripAdvisor or Fodor’s. With the advent of Google Trip Planner result sets, those users will now be exposed to hotel-specific search results. Source: Hotel Marketing Hotel SEO and Google’s new Trip Planning search results