Hotel SEO and Google’s new Trip Planning search results

Hotel SEO and Google’s new Trip Planning search results In the past, users searching for relatively vague keyword terms such as “where to go in California” would be funneled into large travel guide-style sites such as TripAdvisor or Fodor’s. With the advent of Google Trip Planner result sets, those users will now be exposed to hotel-specific search results. Source: Hotel Marketing Hotel SEO and Google’s new Trip Planning search results