Guest engagement and its impact on top line revenues

Guest engagement and its impact on top line revenues A recent Gallup study found that guests who are engaged with their hotel will spend more. Yet, according to the report a mere 22% of hotel customers on average are engaged with their most frequented hotel – meaning there’s ample opportunity for hotels to improve their guest engagement. Source: Hotel Marketing Guest engagement and its impact on top line revenues

Starwood and TripAdvisor announce new Instant Booking partnership

Starwood and TripAdvisor announce new Instant Booking partnership From a last-minute business trip to a special luxury getaway, customers can seamlessly book a room at participating Starwood properties through TripAdvisor’s booking platform. The partnership enables Starwood to market and merchandise its brands to TripAdvisor users starting in the first half of this year. Source: Hotel Marketing Starwood and TripAdvisor announce new Instant Booking partnership