Should TripAdvisor Instant Booking be part of your direct booking strategy?

Should TripAdvisor Instant Booking be part of your direct booking strategy? With sales costs close to that of OTAs, TripAdvisor Instant Booking at first does not look like the ideal channel to drive direct hotel bookings. However, generating bookings at commission levels of 12 to 15% – instead of the average OTA cost of 20% – can be profitable strategy too. Source: Hotel Marketing Should TripAdvisor Instant Booking be part of your direct booking strategy?

Travelers rank their smartphones as more important than pretty much everything

Travelers rank their smartphones as more important than pretty much everything What is the one thing you can’t travel without? If you’re like a majority of travelers, you might be reading this story on it. A study from Expedia found travelers worldwide consider their smartphone more vital to carry than basics like a toothbrush or even a driver’s license. Source: Hotel Marketing Travelers rank their smartphones as more important than pretty much everything