Online advertising: Tips based on The Leading Hotels of the World’s campaigns

Online advertising: Tips based on The Leading Hotels of the World’s campaigns MarketingSherpa sat down with Debbie Johnsen, Director of Interactive Marketing, The Leading Hotels of the World, to discuss paid search, travel-specific Meta Search Networks, A/B testing, attribution modeling, the customer journey, content and customer reviews. Source: Hotel Marketing Online advertising: Tips based on The Leading Hotels of the World’s campaigns

Hilton checks in millennial-friendly hotel brand with mobile-centric features

Hilton checks in millennial-friendly hotel brand with mobile-centric features Hilton is ramping up to target millennial travelers with the introduction of its midscale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, keyless room entry and a reimagined front desk. Source: Hotel Marketing Hilton checks in millennial-friendly hotel brand with mobile-centric features

Three ways technology makes payments easier for hotel guests

Three ways technology makes payments easier for hotel guests Technology has been making aspects of everyday life easier, and now consumers are using new technology to make paying for goods and services simpler. Hotels can attract more guests and make the payment process easier when they use innovative technology to accept new and alternative payment options. Source: Hotel Marketing Three ways technology makes payments easier for hotel guests

Google launches trip planning experience on mobile

Google launches trip planning experience on mobile Within a few clicks, users can get destination details on flights, hotels, restaurants, points of interest, weather, and general travel info like popular times to visit when searching for queries like “Where to go in Canada” or “Canada Destinations”. Source: Hotel Marketing Google launches trip planning experience on mobile