Why Airbnb doesn’t spell doom for the hotel business … yet Airbnb, the tech company that allows travelers to book rooms directly from homeowners, crossed the 2 million listings mark in 2015. And the company has sometimes touted itself as an alternative to hotels. Source: Hotel Marketing Why Airbnb doesn’t spell doom for the hotel business … yet
Marriott’s adventure in online content marketing continues with premiere of latest film Entitled “Business Unusual,” it’s part of an ambitious content-creating campaign to generate buzz among younger travelers by featuring the hotels as background characters. Source: Hotel Marketing Marriott’s adventure in online content marketing continues with premiere of latest film
The rise of independent hotels Being able to adapt to the quickly changing customer demands has become the biggest advantage of individual hotels. If accepted and adapted to it, these hotels will start seeing a shift of travelers moving from large brands to their unique type of hotels. Source: Hotel Marketing The rise of independent hotels
How seasonal resorts draw guests year-round What was once a challenge many seasonal resort operators have turned into an opportunity: How to attract and serve guests during traditionally slow periods of occupancy. The answer is to provide a wide variety of unique experiences and activities that go beyond a property’s core profile. Source: Hotel Marketing How seasonal resorts draw guests year-round