Instant Booking to rapidly boost TripAdvisor’s results TripAdvisor’s popularity, especially among Americans, gives Instant Booking the potential to substantially improve financial results. Last fall, TripAdvisor was attracting about 69 million unique visitors a month, placing it 31st among U.S. entities. Neither Priceline nor Expedia made ComScore’s top 50 list. Source: Hotel Marketing Instant Booking to rapidly boost TripAdvisor’s results
Consolidated, focused messaging will help fight disruption According to a senior executive from Four Seasons Hotels & Resorts at Luxury FirstLook: Strategy 2016, brands will need to learn how to counter disruption to fully take advantage of luxury’s experiential economy. Source: Hotel Marketing Consolidated, focused messaging will help fight disruption
Hotels ramp up deal making as an antidote to Airbnb Hotel companies are ramping up their merger activity, hoping a broader reach will help them regain ground lost to upstart home-rental companies and online travel agents. Source: Hotel Marketing Hotels ramp up deal making as an antidote to Airbnb
There’s no stopping the Chinese traveler China’s stock markets may have crashed dramatically twice in the first week of 2016 and its economy showing continued signs of weakness, but Chinese nationals are proving to be a resilient lot when it comes to travel consumption. Source: Hotel Marketing There’s no stopping the Chinese traveler