Starwood Hotels transforms social influencers into travel agents Starwood Hotels & Resorts’ Tribute Portfolio brand has partnered with shopping platform LiketoKnow.it, enabling travelers to browse social influencers’ curated content on Instagram, tap a photo and receive a link via email to book a stay at a featured property. Source: Hotel Marketing Starwood Hotels transforms social influencers into travel agents
Booking a hotel direct can result in big savings Australian consumer affairs show The Checkout has done an investigation into hotel comparison websites and found a lot of the time consumers get further discounts if they call a hotel directly. Source: Hotel Marketing Booking a hotel direct can result in big savings
Best hotel loyalty program promotions for spring Hotels offer seasonal promotions to spice up business in slower periods of the year or to encourage people to stay more often with a particular brand in hopes that they will become loyal followers. Source: Hotel Marketing Best hotel loyalty program promotions for spring
Four in five travelers booking on hotel websites abandon their reservations While it’s conceivable that many of those users are just browsing casually to check availability for their preferred dates, 13% cite the extended booking process as the reason for their frustration – suggesting that hotels could benefit from streamlining the reservation procedure. Source: Hotel Marketing Four in five travelers booking on hotel websites abandon their reservations