Millennials to hotels: Stop trying so hard! Marriott’s Arne Sorenson or hotel revolutionary Ian Schrager aren’t spring chickens by any means, but that hasn’t stopped them from trying to lure 18 to 32 year olds into staying in their hotels with the record players and street art they think every Millennial loves. Source: Hotel Marketing Millennials to hotels: Stop trying so hard!
Happy 2016! Source: O&B Athens Boutique Hotel Happy 2016!
Hospitality industry lacks data-driven marketing skills Almost a third of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This is according to a new report, Digital Trends in the Travel and Hospitality Sector. Source: Hotel Marketing Hospitality industry lacks data-driven marketing skills
Imagine the future of easier business travel As part of the Future of Travel 2016 Report, PSFK Labs created five journeys to bring the concepts of discovery and booking to life. In addition to aiding in personal travel, the themes from the report also have applications for the frequent business traveler. Source: Hotel Marketing Imagine the future of easier business travel