Marriott’s virtual reality transports guests ‘around the world’ Virtual reality has the potential to transform traditional marketing and advertising efforts into fully immersive experiences across different industries. In the travel industry, where experiencing a foreign location is the nature of the business, virtual reality can be particularly powerful. Source: Hotel Marketing Marriott’s virtual reality transports guests ‘around the world’
Germany orders Booking.com to delete all “best price” terms Germany’s competition regulator, the Bundeskartellamt, said it will prohibit Booking.com from applying “best price” clauses and ordered them to be deleted from contracts and general terms and conditions that affect hotels in Germany by the end of January. Source: Hotel Marketing Germany orders Booking.com to delete all “best price” terms
Airbnb is becoming a real threat to the hotel business in big US cities Airbnb’s US bookings are disproportionately concentrated in the top metropolitan markets, according to a report from Bank of America Merrill Lynch. While the top 10 markets account for only 13% of bookings at traditional hotels, those markets make up 40% of equivalent bookings for Airbnb. Source: Hotel Marketing Airbnb is becoming a real threat to the hotel business in big US cities
Digital hotel marketers deal with shifting landscape With issues such as the growing power of OTAs, rising customer acquisition costs, a shifting media and advertising landscape, some marketers in the industry say one of their biggest obstacles remains helping executives truly understand what they do and why it’s so important. Source: Hotel Marketing Digital hotel marketers deal with shifting landscape