Shangri-La proves loyalty goes beyond points Shangri-La Hotels and Resorts is starting a conversation about the true meaning of loyalty to celebrate the five-year anniversary of its Golden Circle rewards program. Source: Hotel Marketing Shangri-La proves loyalty goes beyond points
AccorHotels to acquire Fairmont, Raffles, and Swissôtel AccorHotels has signed an agreement to acquire FRHI Holdings, parent of Fairmont, Raffles, and Swissôtel. With the acquisition, AccorHotels, currently with 3,800 hotels, will become one of the key global players in the luxury and upscale hotel segment. Source: Hotel Marketing
GBTA: Booking direct leads to higher travel satisfaction A new GBTA Foundation study of U.S. and U.K. corporate travelers finds that booking directly with an airline or hotel offers a higher level of customer satisfaction than booking with a travel agent or OTA. Source: Hotel Marketing
PKF: Record U.S. occupancy forecast through 2017 In the recently released December 2015 edition of Hotel Horizons, PKF-HR forecasts that the growth in demand for lodging accommodations will exceed the change in supply during each of the next two years. The result will be a national occupancy rate of roughly 66 percent in both 2016 and 2017. Source: Hotel Marketing