Online travel: Double-digit growth will continue in 2016 Worldwide digital travel sales will surpass $533 billion in 2015, a 13.3% increase from 2014, eMarketer projects. Sales will rise steadily through 2019, driven by the expansion of digital travel purchasing in Asia-Pacific, Latin America and the Middle East and Africa. Source: Hotel Marketing Online travel: Double-digit growth will continue in 2016
Are Uber and Airbnb taking consumers for a ride? The old guard has an opportunity this year to raise its game once more, by relentlessly focusing on the customer, but unlike the new kids on the block, resisting the urge to take them for a ride when they need it most. Source: Hotel Marketing Are Uber and Airbnb taking consumers for a ride?
A hotelier’s lessons learned in 2015 From the age of disruption to the continuous challenge of distribution, owning a hotel in this economically strong yet cautious period of the cycle requires expertise in micro- and macro-environmental issues. Source: Hotel Marketing A hotelier’s lessons learned in 2015
Marriott’s virtual reality transports guests ‘around the world’ Virtual reality has the potential to transform traditional marketing and advertising efforts into fully immersive experiences across different industries. In the travel industry, where experiencing a foreign location is the nature of the business, virtual reality can be particularly powerful. Source: Hotel Marketing Marriott’s virtual reality transports guests ‘around the world’