The biggest changes to hotel rewards programs in 2015 It’s not just the frequent flier world that had a bit of a shakeup this year. Hotel companies and their corresponding loyalty programs delivered some big changes in 2015. Here are some of the defining moments that caught road warriors off guard. Source: Hotel Marketing The biggest changes to hotel rewards programs in 2015
Millennials to hotels: Stop trying so hard! Marriott’s Arne Sorenson or hotel revolutionary Ian Schrager aren’t spring chickens by any means, but that hasn’t stopped them from trying to lure 18 to 32 year olds into staying in their hotels with the record players and street art they think every Millennial loves. Source: Hotel Marketing Millennials to hotels: Stop trying so hard!
Happy 2016! Source: O&B Athens Boutique Hotel Happy 2016!
Hospitality industry lacks data-driven marketing skills Almost a third of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This is according to a new report, Digital Trends in the Travel and Hospitality Sector. Source: Hotel Marketing Hospitality industry lacks data-driven marketing skills