For Expedia ‘mobile’ in 2016 must become everyone’s job

For Expedia ‘mobile’ in 2016 must become everyone’s job According to Expedia’s Chief Marketing Officer David Doctorow, there is no such thing in 2016 as a mobile team. Mobile is the whole team. That mindshift has to happen and it needs to be accompanied with real behavior changes, real goals changes, real process changes. Source: Hotel Marketing For Expedia ‘mobile’ in 2016 must become everyone’s job