Asia’s big four fuel worldwide travel spend Overnight visitors from mainland China, Republic of Korea, Japan and Taiwan now account for 18.5% of global travel expenditure in the world’s top 200 cities, up from just 11% a decade ago. Source: Hotel Marketing Asia’s big four fuel worldwide travel spend
How hotel marketers can align better with revenue: Part 2 Hotel marketers have a hefty mandate: keep the hotel filled while maintaining the right perceptions of the brand over the longer term. Source: Hotel Marketing How hotel marketers can align better with revenue: Part 2
6 clever ways to encourage more direct bookings Small details that are easily overlooked can be turned into solid strategies of encouraging direct bookings – if you have the necessary insights. Source: Hotel Marketing 6 clever ways to encourage more direct bookings
Booking.com relaxes keyword bidding clause with hotels Booking.com has altered its contract with hotel partners so that owners and chains now have the ability to bid freely on brand terms in Google. Source: Hotel Marketing Booking.com relaxes keyword bidding clause with hotels
