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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How to build a digital culture at your hotel

How to build a digital culture at your hotel Managing digital transformation doesn’t always have to be complicated and slow. A methodical approach can actually deliver simple and speedy results. Source: Hotel Marketing How to build a digital culture at your hotel

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Categories: Marketing Articles
Posted by marketingcomgr

Pricing psychology for hotel revenue managers

Pricing psychology for hotel revenue managers Here we balance proven theories on pricing psychology with practical takeaways that you can utilize in your revenue strategy. Source: Hotel Marketing Pricing psychology for hotel revenue managers

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Categories: Marketing Articles
Posted by marketingcomgr

Japan: Rakuten, Expedia and Booking.com under suspicion of room price fixing

Japan: Rakuten, Expedia and Booking.com under suspicion of room price fixing The companies are suspected of signing contracts with hotels asking that they be allowed to offer lower rates or the same as those offered by the facilities themselves through their own websites or on other competing websites. Source: Hotel […]

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Categories: Marketing Articles
Posted by marketingcomgr

Is Accor the next Starwood? What’s next for hotel mergers

Is Accor the next Starwood? What’s next for hotel mergers Whether or not Accor is in play, it’s clear that the hotel industry as a whole is still very much in a consolidation phase. Source: Hotel Marketing Is Accor the next Starwood? What’s next for hotel mergers

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Categories: Marketing Articles
Posted by marketingcomgr
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