The hotel billboard effect is dead Consumers stay on OTA sites, new research data finds. The incidence of consumers going back to the brand site has diminished dramatically. And the continuing dominance and growing sales by OTAs lead to a loss of control of content by hotels, and rising distribution costs. Source: Hotel Marketing
Google turns to TrustYou for hotel review data There is some irony that Google is sourcing this data from a 3rd party given that the review system implemented after the purchase of Zagat and ended after the departure of Marissa Mayer, included much the same type of extra detail. Source: Hotel Marketing
Travelport buys majority stake in corporate travel tech firm Travelport has acquired a majority stake in Locomote, an Australian corporate travel technology company. According to Travelport, which now owns 55% of Locomote, the investment is to further provide mobile and digital services for corporate travelers. Source: Hotel Marketing
Locals can drive ancillary spend at hotels Hoteliers have numerous opportunities to lure nonguests to their property in hopes of generating extra revenue. While lucrative and popular, nonguest revenue doesn’t need to be limited to spa treatments: events and boutiques are other means in marketing to nonguests. Source: Hotel Marketing