How travel marketers keep up with new mobile behaviors Increasingly people are turning to their smartphones for immediate answers to their travel questions, Google finds. Gone are the long research sessions. Consumers are now doing lots of smaller sessions in the many connected moments on mobile and desktop throughout their day. Source: Hotel Marketing
Marriott explains content marketing in the hotel industry Large-scale marketing efforts have grown exponentially more complex than they were in the early days of the hotel industry, and now can even more closely resemble TV shows or movies than a traditional sales pitch. Source: Hotel Marketing
Priceline’s top innovation hurdle: ‘the cost of coordination’ Priceline.com’s director of product planning and strategy, Scott Lake, said that the company’s approach to innovation changed when it recognized an important rule of thumb. Source: Hotel Marketing
How to cope with loss of OTA billboard effect? As the number of prospective hotel guests who switch over to book on hotel websites after shopping for rooms on OTAs will continue to fall, hotels need to get smarter about their distribution strategies by encouraging direct bookings and providing guest service that spurs repeat bookings. Source: Hotel Marketing