Airlines start 2016 with demand growth worldwide Global air travel demand in January rose 7.1 percent year over year, the International Air Transport Association reported. Traffic on international routes rose 7.3 percent and was up in all regions. Source: Hotel Marketing Airlines start 2016 with demand growth worldwide
The proliferation of hotel brands Whether they’re hard, soft, boutique, lifestyle – whatever terms we use to help us feel better about the nearly 270 hotel brands we’ve pushed upon traveling consumers. They don’t seem to care. As such, most hotel brands have lost much of their mojo. Source: Hotel Marketing The proliferation of hotel brands
The Booking.com-ization of Expedia Expedia’s moves to lower commissions, tack on a tactical bidding program for hotel displays, and make itself friendlier to hotels and consumers by offering a pay-at-the-hotel option are all designed to ramp up Expedia’s business and to make Booking.com’s so-called “competitive moat” a little less imposing. Source: Hotel Marketing The Booking.com-ization of Expedia
Germany: 8 in 10 web users book flights, hotels online Eight in ten internet users in Germany have booked flights, accommodation or hire cars online, according to new research data by Bitkom. 67% of business travelers use OTAs such as Booking.com and HRS to place their hotel bookings. Source: Hotel Marketing Germany: 8 in 10 web users book flights, hotels online