2016 travel trends for baby boomers A new survey provides some great insight into how American baby boomers want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools. Source: Hotel Marketing
Airline customer service top priority on social media In a recent survey that SimpliFlying had conducted with 166 executives from 78 airlines worldwide, we could see that the use of social media by airlines has matured tremendously over the past couple of years. Source: Hotel Marketing
Millennial tastes are changing the hotel experience Marriott has gone from producing high-thread-count bedsheets to a YouTube Web series designed to entertain younger travelers. But its biggest play yet for Millennials was agreeing to buy Starwood Hotels and Resorts, with its strong presence in the lifestyle brand category. Source: Hotel Marketing
Ctrip losing mind share The competition for China’s domestic travel market is far from over, says UBS. Despite limited market share currently, the analyst believes Alitrip and Meituan still pose long-term threat to Ctrip, thanks to support from Alibaba and Tencent. Source: Hotel Marketing