Why Delta is not distributing its product through every OTA

Why Delta is not distributing its product through every OTA At this years Phocusright conference, Delta’s CMO made a statement that the company has no intention of distributing in places that it doesn’t think are brand-accretive. Over the past years, Delta has removed its inventory from several OTAs, including CheapOair, OneTravel, and BookIt.com. Source: Hotel Marketing