Fanning the Future #1: Tech Autonomy

Fanning the Future #1: Tech Autonomy

Fanning the Future #1: Tech Autonomy Many things have changed silently in the hospitality sector, reshaping and redefining gradually the whole of the hotel product while other changes came rapidly, transforming the total guest experience perceived and how hospitality itself feels and needs to be communicated in the new era – the one which is the future already. A series of articles will attempt to sort out, pinpoint and foresee what future holds at hand and where future of hospitality has its own foothold. By now, the technological surge is the elementary but still quite the elemental argument. Hotel guests travel with an increasing number of personal devices, enhanced with […]

DISTINCTION

DISTINCTION

DISTINCTION International Distinction for Professor George Baltas. Professor George Baltas received an award from the Yale School of Management and The Aspen Institute Business & Society Program. The Faculty Microgrant Program was launched during the 2015 Aspen Institute’s Business & Society International MBA Case Study Competition. In an effort to increase the number of students who are exposed to the case study after the competition is complete, the Faculty Microgrant Program awards 5 Faculty members from the 25 participant MBA programs, for their time and effort to determine how best to integrate the case study into future teaching on campus.  More Source: Marketing & Communication AUEB DISTINCTION

BEST PAPER

BEST PAPER

BEST PAPER Professor George Avlonitis receives Best Paper Award. Professor and Vice President of the AUEB Council Mr. George Avlonitis was honored with the Best Paper Award in the 9th Annual Conference of the GSSI (Global Sales Science Institute) that took place in Hiroshima,  Japan, in June 2015. The awarded paper with co-author Dr. Kostas Lionakis is entitled “Exploring the Sources and Outcomes of Marketing – Sales Conflict “.  More Source: Marketing & Communication AUEB BEST PAPER

PUBLICATIONS

PUBLICATIONS

PUBLICATIONS Recent Research and Publications The recent published research of the faculty of the Dpt. of Marketing and Communication in international journals and conferences, covers areas such as product and pricing policy, advertising and marketing communications, international marketing, retail and wholesale marketing, digital marketing, distribution networks and logistics, relationship marketing, organizational change, organizational behavior and psychology etc.  More Source: Marketing & Communication AUEB PUBLICATIONS