Guest engagement and its impact on top line revenues

Guest engagement and its impact on top line revenues A recent Gallup study found that guests who are engaged with their hotel will spend more. Yet, according to the report a mere 22% of hotel customers on average are engaged with their most frequented hotel – meaning there’s ample opportunity for hotels to improve their guest engagement. Source: Hotel Marketing Guest engagement and its impact on top line revenues

Starwood and TripAdvisor announce new Instant Booking partnership

Starwood and TripAdvisor announce new Instant Booking partnership From a last-minute business trip to a special luxury getaway, customers can seamlessly book a room at participating Starwood properties through TripAdvisor’s booking platform. The partnership enables Starwood to market and merchandise its brands to TripAdvisor users starting in the first half of this year. Source: Hotel Marketing Starwood and TripAdvisor announce new Instant Booking partnership

Online advertising: Tips based on The Leading Hotels of the World’s campaigns

Online advertising: Tips based on The Leading Hotels of the World’s campaigns MarketingSherpa sat down with Debbie Johnsen, Director of Interactive Marketing, The Leading Hotels of the World, to discuss paid search, travel-specific Meta Search Networks, A/B testing, attribution modeling, the customer journey, content and customer reviews. Source: Hotel Marketing Online advertising: Tips based on The Leading Hotels of the World’s campaigns

Hilton checks in millennial-friendly hotel brand with mobile-centric features

Hilton checks in millennial-friendly hotel brand with mobile-centric features Hilton is ramping up to target millennial travelers with the introduction of its midscale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, keyless room entry and a reimagined front desk. Source: Hotel Marketing Hilton checks in millennial-friendly hotel brand with mobile-centric features