10 reasons why a hotel is better than Airbnb The debate over which is better–hotels or short-term rentals (online or otherwise)–continues to be a hot topic among travelers and industry experts. Here are some benefits that hotels, tried and true, offer that can’t be found in an Airbnb. Source: Hotel Marketing 10 reasons why a hotel is better than Airbnb
Disruptors, digital marketing, and the hospitality industry HSMAI recently had the opportunity to connect with Dr. Lalia Rach, who will be delivering a presentation on Navigating the Era of Disruption at the HSMAI Digital Marketing Strategy Conference 2016, to talk about disruptors, digital marketing, and the hotel horizon. Source: Hotel Marketing Disruptors, digital marketing, and the hospitality industry
Expedia reveals ownership in smaller travel sites Expedia Inc. made a slew of blockbuster acquisitions in 2015, ranging from shelling out $3.6 billion for HomeAway to $280 million for Travelocity, but there hasn’t been much visibility into some of its smaller investment activities until now. Source: Hotel Marketing Expedia reveals ownership in smaller travel sites
Why Virtual Reality is the most exciting innovation in travel marketing Virtual Reality has been coming for a while. And while we don’t want to be premature, it’s safe to say that 2016 will be the year that VR emerges from the shadows, opening itself up to mass marketing and mass uptake. Source: Hotel Marketing Why Virtual Reality is the most exciting innovation in travel marketing