Qantas tries to appeal to millennial fliers with branded-content site The brand-content site features articles like “Is this the best way to enjoy a natural hot spring?” and “How to travel with your partner and still like them afterwards.” Source: Hotel Marketing Qantas tries to appeal to millennial fliers with branded-content site
How independent hotels win over loyal guests With a new direction and promise for personalization,independent hotels and small brands must customize their rewards programs to compete with the big players. Source: Hotel Marketing How independent hotels win over loyal guests
What guests really think of your hotel Hotel guests often post a review of their stay along with a numerical rating of the hotel, but a new study from the Center for Hospitality Research finds that the comments and the ratings don’t always match up. Source: Hotel Marketing What guests really think of your hotel
The new digital travel experience, according to Travelport Travelport’s global VP of marketing and product incubation discusses the impact of the digital revolution on the travel sector, and how he’s focusing on product innovation for marketing success. Source: Hotel Marketing The new digital travel experience, according to Travelport