Expedia turns hotel search results pages into a marketplace In what may ultimately develop into a massive change in the way OTAs and hotels do business with one another, Expedia has quietly introduced its Accelerator program for hotels, which allows hotels to bid against each one another for prime placement on Expedia’s hotel search results. Source: Hotel Marketing Expedia turns hotel search results pages into a marketplace
Expedia swings to loss even as bookings rise Expedia swung to a fourth-quarter loss as the company capped a year of deal making, including its $3.9 billion merger with vacation rental site HomeAway. Gross bookings rose 40%, driven by hotel room nights and air tickets. Source: Hotel Marketing Expedia swings to loss even as bookings rise
How can hoteliers maximize revenue from Google? Understanding how to maximize revenue from the extensive array of Google’s products can be daunting. To help hotel digital marketers navigate the Google landscape, HeBS Digital sat down with Google at their headquarters to discuss how hoteliers can boost customer engagements and revenues from Google. Source: Hotel Marketing How can hoteliers maximize revenue from Google?
How Airbnb is quietly positioning itself to disrupt the meetings industry Airbnb has been slowly positioning itself as a more viable hospitality product for business travelers attending conferences and large events who want an alternative, more personalized travel experience. Source: Hotel Marketing How Airbnb is quietly positioning itself to disrupt the meetings industry