UK OTA sales up but high street sees decline

UK OTA sales up but high street sees decline Spending in travel agents was up by 3% year-on-year in the key January booking period, figures from Barclaycard reveal. Of this, the level of online sales rose by 11.4% while bookings made in-store fell by 4.3%. Overall consumer spending rose by 3.8% last month, partly due to prices being slashed. Source: Hotel Marketing UK OTA sales up but high street sees decline

European independent hotels are sleepwalking into an era of increased OTA dependency

European independent hotels are sleepwalking into an era of increased OTA dependency In Europe, almost three quarters of independent hotel reservations comes from an OTA (Phocuswright). Now just imagine if we got that figure down just 10% by being smarter with how you connect to your guests and users on your website. Source: Hotel Marketing European independent hotels are sleepwalking into an era of increased OTA dependency