Airlines ‘woefully underestimating’ potential of digital, says PwC The potential of digital technology is being “woefully underestimated” for internal use by airlines.The accusation comes from Ben Paul, the new airlines and airport industry leader at PwC. Source: Hotel Marketing Airlines ‘woefully underestimating’ potential of digital, says PwC
Priceline’s new strategic direction to highlight choices Today’s modern traveler takes shorter and more frequent trips, according to priceline.com data, and the company’s new strategy will help customers connect with deals faster and more easily than before. Source: Hotel Marketing Priceline’s new strategic direction to highlight choices
Travel groups urge Congress to investigate airline competition A group of travel organizations, which includes the U.S. Travel Association and the American Society of Travel Agents, is lobbying Congress in the hopes that it will take a closer look at airline competition. Source: Hotel Marketing Travel groups urge Congress to investigate airline competition
ASTA forms hotel distribution committee The committee has already identified a number of issues they wish to address, including new distribution channels like apps and mobile technology, and book-direct marketing campaigns. Source: Hotel Marketing ASTA forms hotel distribution committee