Online booking makes hotel loyalty harder to keep As hotel groups consolidate, occupancy rates remain high and technology becomes more sophisticated, online bookings are undergoing a transformation while hotel chains compete to retain a customer’s loyalty. Source: Hotel Marketing Online booking makes hotel loyalty harder to keep
IHG’s 2016 trends report challenges brands to create meaningful membership in the “Age of I” Fuelled by the growth of social media channels, there is increasing demand from consumers to belong to a like-minded community, sharing opinions and insight as they connect around their experience of a brand. Source: Hotel Marketing IHG’s 2016 trends report challenges brands to create meaningful membership in the “Age of I”
CWT launches online travel management tool for SMEs CWT Connect Now lets users access CWT-negogiated fares and is designed for simple point-to-point online bookings, as well as more complex travel requests that require offline assistance. Source: Hotel Marketing CWT launches online travel management tool for SMEs
Skyscanner eyes corporate travel with new service Skyscanner’s new TravelPro technology allows employees to sidestep the traditional business trip approval process within a company, allowing users to directly search for their own travel arrangements. Source: Hotel Marketing Skyscanner eyes corporate travel with new service