The truth behind hotel ‘best rate’ guarantees Best-rate and best-fare guarantees are notoriously hard to invoke. It is frustrating when companies promote a seemingly consumer-friendly policy, because they know that in practice they’ll make it so difficult that nobody will actually be able to take advantage of it, say industry-watchers. Source: Hotel Marketing The truth behind hotel ‘best rate’ guarantees
China’s travel market tears into 2016 At the moment, Ctrip looks like the runaway leader. But in the wild, wild East that is China’s Internet commerce business, primacy can be fleeting, writes Phocuswright Senior Research Analyst Maggie Rauch. Source: Hotel Marketing China’s travel market tears into 2016
Chinese travelers looking for new destinations GfK’s latest analyses of the Chinese market shows that China produced 109 million outbound tourists in 2015 – with retail spend of US$229 billion. This is a key milestone in China’s outbound tourism history. Source: Hotel Marketing Chinese travelers looking for new destinations
Hotel improvisation boosts guest satisfaction, says Cornell study Hotel managers should encourage their employees to improvise service processes, as necessary, with a goal of improving guest satisfaction, according to a new report from the Center for Hospitality Research at the Cornell University School of Hotel Administration. Source: Hotel Marketing Hotel improvisation boosts guest satisfaction, says Cornell study