TripAdvisor: How reviews impact bookings TripAdvisor has unveiled the results of new research looking into how significantly reviews influence booking decisions. Source: Hotel Marketing TripAdvisor: How reviews impact bookings
Travelers not influenced by high pressure selling A new study showed that 81% of holiday shoppers have experienced pressure messaging in the last year and only 56% of respondents said they felt pressured to book travel earlier than originally planned. Source: Hotel Marketing Travelers not influenced by high pressure selling
Expedia warns travelers of customer service refund scam Scammers are posing as employees of Expedia to take money from unknowing consumers. Source: Hotel Marketing Expedia warns travelers of customer service refund scam
Travelport optimistic about constructing a customer-centric future The company sees digital transformation of travel businesses as not just a technical exercise but one that requires just as much strategic business and cultural and social change. Source: Hotel Marketing Travelport optimistic about constructing a customer-centric future