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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

We don’t search anymore, we tap around

We don’t search anymore, we tap around How do users go online today? Booking.com explains that 50% of Alibaba turnover last year was generated through personalized promotions, while only a small volume came through search. Source: Hotel Marketing We don’t search anymore, we tap around

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

TripAdvisor foray into social media fraught with obstacles

TripAdvisor foray into social media fraught with obstacles Why is someone going to take time out of their day while they’re on Facebook, Instagram, whatever, and go over to TripAdvisor to create this new network? Source: Hotel Marketing TripAdvisor foray into social media fraught with obstacles

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

‘A third of TripAdvisor reviews are fake’ as cheats buy five stars

‘A third of TripAdvisor reviews are fake’ as cheats buy five stars Hotels and restaurants are trying to cheat their way to the top of TripAdvisor amid claims that as many as one in three reviews is fake, The Times reveals. Source: Hotel Marketing ‘A third of TripAdvisor reviews are […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel Trends 2019: Lower guest acquisition costs through direct booking

Hotel Trends 2019: Lower guest acquisition costs through direct booking Hospitality consultant and Adjunct Professor at the NYU Jonathan M. Tisch Center for Hospitality Bjorn Hanson talks about hotel trends for 2019. Source: Hotel Marketing Hotel Trends 2019: Lower guest acquisition costs through direct booking

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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