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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Still selling rooms? Here’s how to start selling an experience

Still selling rooms? Here’s how to start selling an experience One of the most frequently uttered hotel marketing catchphrases of recent years has been “selling experiences,” but while many marketers talk the talk, more than a few are a long way from truly walking the walk. Source: Hotel Marketing Still […]

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Categories: Marketing Articles
Posted by marketingcomgr

Accor CEO shares vision for company’s integral role in travel

Accor CEO shares vision for company’s integral role in travel Accor is embracing the new era of aspirational, experiential and service-centric culture with a new lifestyle loyalty program, partnerships, marketing and experiences. Source: Hotel Marketing Accor CEO shares vision for company’s integral role in travel

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Categories: Marketing Articles
Posted by marketingcomgr

The pros and cons of hotel loyalty programs

The pros and cons of hotel loyalty programs If you’re on the fence about whether to launch a loyalty program for your hotel or brand, consider the following pros and cons. Source: Hotel Marketing The pros and cons of hotel loyalty programs

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Categories: Marketing Articles
Posted by marketingcomgr

Why it pays to take control of rate parity

Why it pays to take control of rate parity It’s easy to understand why rate parity is important but it’s one of those aspects of revenue management that are easy to overlook – especially during high season, when resources are scarce and time is precious. Source: Hotel Marketing Why it […]

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Categories: Marketing Articles
Posted by marketingcomgr
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