10 ways to improve your hotel's click-through rate User behavior at its most basic is predictable. There are proven ways of ensuring that you have the best chance of getting a user to click on your links, images, and advertisements. Source: Hotel Marketing 10 ways to improve your hotel's click-through rate
STR acquired for 0M Real estate analytics group CoStar has paid $450 million to acquire STR, formerly Smith Travel Research. Source: Hotel Marketing STR acquired for 0M
Expedia study reveals technology investment priorities for hotels Chain hotels 77% more likely to increase technology investments, while independent counterparts prioritize room renovation. Source: Hotel Marketing Expedia study reveals technology investment priorities for hotels
Hotelier’s guide to 2020 digital marketing & technology budget planning Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the previous year and set a new plan in action to start off 2020 on the right foot. Source: Hotel Marketing Hotelier’s guide to 2020 digital marketing & technology budget planning
