How CitizenM tracks data to increase guest satisfaction From using a footfall counter for influencing revenue decisions to analyzing climate control systems to finding the perfect temperature, CitizenM is using different types of tech to track data points that better the customer journey. Source: Hotel Marketing How CitizenM tracks data to increase guest satisfaction
Policies of travel buyers lagging changes in industry Travel buyers in the U.S are adapting to changes in the business traveler population, according to a recent Global Business Travel Association-Cvent study, although they may need to change faster. Source: Hotel Marketing Policies of travel buyers lagging changes in industry
Greek hoteliers at odds with Booking.com over commission policy Hoteliers in Greece are expressing their discontent over a policy applied by online booking agents, including Booking.com, to collect commission based on total room price VAT included. Source: Hotel Marketing Greek hoteliers at odds with Booking.com over commission policy
Personalization: work of genius or an unwanted affront to personal privacy For laser-targeted, highly personalized marketing campaigns, a fine line of demarcation exists between being considered a work of genius or an unwanted affront to personal privacy. Source: Hotel Marketing Personalization: work of genius or an unwanted affront to personal privacy
