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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Booking.com invests in traffic for home-rental listings

Booking.com invests in traffic for home-rental listings The company is ramping up brand advertising to get more people to book directly on its site. Source: Hotel Marketing Booking.com invests in traffic for home-rental listings

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Categories: Marketing Articles
Posted by marketingcomgr

3 ways the digital traveler is changing – and 3 ways marketers can keep up

3 ways the digital traveler is changing – and 3 ways marketers can keep up The digital revolution has transformed the travel industry. McKinsey’s Alex Dichter digs into the data to understand what these changes mean for marketers. Source: Hotel Marketing 3 ways the digital traveler is changing – and […]

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Categories: Marketing Articles
Posted by marketingcomgr

BCD Meeting & Events reports record growth

BCD Meeting & Events reports record growth The meetings and events specialist’s footprint grew 218 per cent and it implemented a suite of expanded products and services – now serving clients in more than 50 countries worldwide. Source: Hotel Marketing BCD Meeting & Events reports record growth

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Categories: Marketing Articles
Posted by marketingcomgr

Cornell: Technology shifts dynamics of hotel guest interactions

Cornell: Technology shifts dynamics of hotel guest interactions Two key elements of this shift are that service providers now have fewer opportunities for direct interaction with guests, and interactions may often be the result of service failures. Source: Hotel Marketing Cornell: Technology shifts dynamics of hotel guest interactions

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Categories: Marketing Articles
Posted by marketingcomgr
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