PPC for hotels: Branded keyword CPCs continue to rise in 2019 GCommerce research, along with the supporting data from Merkle, seem to show that Google is employing tactics that are raising CPCs outside of normal factors that we have seen in the past. Source: Hotel Marketing PPC for hotels: Branded keyword CPCs continue to rise in 2019
US hotels exceed expectations in April despite Easter A weaker-than-expected March set the table for a weak April, but U.S. hotel performance exceeded expectations even as ADR growth continues to slow. Source: Hotel Marketing US hotels exceed expectations in April despite Easter
What if the only website you ever need for travel booking was Google? Google does not want to be yet another price-comparison site but rather the main searching, decision-making, and even booking point. Source: Hotel Marketing What if the only website you ever need for travel booking was Google?
Generation Alpha playing increasing role in travel decisions Though travel marketers often talk about appealing to millennial / Gen Z consumers, new research by Expedia suggests the younger Generation Alpha are increasingly influencing travel purchase decisions. Source: Hotel Marketing Generation Alpha playing increasing role in travel decisions
