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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotel brand explosion continues as good economic times roll

Hotel brand explosion continues as good economic times roll Despite the already seemingly endless proliferation of global hotel brands, the race to launch new ones continues. Source: Hotel Marketing Hotel brand explosion continues as good economic times roll

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

CWT: Corporate clients concentrating on buying at less hotels

CWT: Corporate clients concentrating on buying at less hotels While corporate negotiated rates still account for 40 to 70 percent of TMC hotel bookings, many corporations reduce their direct hotel contracts in favour of the TMCs contracted hotel portfolio. Source: Hotel Marketing CWT: Corporate clients concentrating on buying at less […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How RevPAR growth translates into profits

How RevPAR growth translates into profits Hotel profitability is the primary measure of success for hotel owners, managers and operators. However, revenue and top-line data continue to be the focus of the industry. Source: Hotel Marketing How RevPAR growth translates into profits

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google: Travel’s closely watched obsession

Google: Travel’s closely watched obsession Google’s entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Source: Hotel Marketing Google: Travel’s closely watched obsession

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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